Case studies and outcomes

Workthatholdsupinproduction.

Real outcomes, led with the result. Where the originals are private, the software and design pages show rebuilt versions you can click through.

Flagship case study

Local SEO, taken seriously: a contractor at #1.

Through AnovaGrowth I ran this as an SEO project first: a technically sound website built to rank, a fully optimized Google Business Profile, consistent local citations, and a review-generation system feeding it real signal. Social presence, an autonomous chatbot and an inbound-call AI agent came after the foundation was already ranking. The client stays unnamed on purpose; the results don't need the name.

What actually moved the ranking: on-page technical work (site speed, structure, local schema), a profile kept current and fully categorized, and reviews arriving on a steady cadence instead of in occasional bursts, the pattern Google rewards in the local pack.

#1targeted local search ranking
50+five-star reviews
Visit AnovaGrowth
anovagrowth.com
AnovaGrowth homepage, managed AI operations for growing companies

Live capture of anovagrowth.com, the consultancy I founded and run.

More outcomes

The result first, then how it got built.

  • Email and lifecycle

    Two years of email program optimization

    Rebuilt a billion-dollar manufacturer's email program in HubSpot with AI-assisted content. Opens, clicks and click-through rose 13% over two years and now sit 7% above the industry average.

    See the email work

  • Internal tools

    Apps that replaced inboxes and spreadsheets

    An event scheduler, an experience-request app and a sample catalog, all with full backend connectivity. The scheduler surfaced a $20,000+ sales opportunity within weeks.

    Click through them

  • AI enablement

    A multi-agent framework, org-wide

    The team's first internal multi-agent framework, built on Claude and MCP. It replaced outside agencies and SaaS subscriptions, and I coached 19 marketers and 6 executives to build their own automations.

    See the AI work

  • Launch campaigns

    Multi-city launch campaigns

    Experiential launches with a premium, minimal landing page for each stop. I built the CRM infrastructure that handled every RSVP, reminder and follow-up.

    See the campaign page

  • Competition platform

    A national student design competition

    A high-scale opt-in platform with automated asset delivery, so every participant got the lookbook and brief without anyone sending a file. Dark, cinematic UI throughout.

    See the opt-in page

  • CRM data

    CRM data cleanup, on autopilot

    Custom MCP connectors that clean and refactor CRM lead data autonomously. Work that used to take weeks of manual passes now runs in minutes.

    See the connectors

  • Landing pages

    Agency-grade pages, built in-house

    Design-forward pages for awareness and lead intake, the kind companies pay $5,000 to $10,000 for on design and framework alone.

    See the pages

  • Since 2020

    Freelance foundations

    Shopify stores, brand assets and websites for clothing brands and local boutiques, plus social media marketing for Habitat for Humanity and other small organizations.

Keep going

  • Software

    Every app-like project in one console: working replicas of the internal tools, live products, and experiments.

    Open the console

  • Design

    HTML emails, landing pages and interface work, rebuilt with a fictional brand so they can be shown properly.

    See the design work

Looking for something specific? Browse every project.