AI strategy, research & development

Idon'tstopat"lookwhatAIcando."

I want to know what it can reliably do for the business. Then I build the workflow, the application, and the way people will actually use it: agents, MCP connectors, and automations that moved real work.

A practical research practice

Curiosity is broad. The standard is specific.

I work across agent systems, model evaluation, connected business software, creative tools, and interface design. The question is not which technology is most fashionable. It's which combination solves the problem without creating three more.

I keep research and production apart. A local test is not a rollout. A historical simulation is not a prospective prediction. A model that produces a plausible answer is not automatically a trustworthy system.

The marketing brain stays in the room: audience, positioning, conversion, distribution, and the economics of the work.

Read how I think about evidence
Agents

Multi-agent systems that replaced a budget line.

I built the first internal multi-agent framework on Claude and MCP at a billion-dollar manufacturer: adopted by 250+ sales reps, and the team now leans on far fewer outside agencies and software subscriptions. Guardrails are what make that different from a demo: scoped tool access, capped outputs, and a system contract the model can't talk its way out of.

I coached 19 marketers and 6 executives from one-off AI requests to building their own automations, the actual bottleneck in most orgs isn't model quality, it's nobody trusting an agent enough to hand it a real task.

Don't take my word for it.

Talk to a small guardrailed agent trained only on what's public on this site. Same discipline as the production systems above, pointed at my own résumé.

Interview the agent
Model & tool stack

What I actually reach for, and why.

Frontier models

Claude

Claude

Primary model for agents, MCP servers, and this site's own chat

OpenAI

OpenAI / GPT

Comparative benchmarking, some client-side integrations

Gemini

Gemini

Runs the nano-banana image pipeline behind this site's own art

VertexAI

Vertex AI

Google's model + agent hosting for enterprise deployments

OpenRouter

OpenRouter

Model routing and fallback chains, including this site's own chat

AI-assisted development

Claude

Claude Code

Directs full builds end to end, this site included

Cursor

Cursor

AI-native editor for faster iteration on generated code

Copilot

GitHub Copilot

Inline completion across day-to-day work

Automation & agents

n8n

n8n

Self-hosted workflow automation for internal tools

Make

Make

Visual automation for lighter-weight client workflows

Zapier

Zapier

Fast integrations where speed beats customization

AI creative

Gemini

Nano Banana 2

Gemini's image model, generated every hero image on this site

Midjourney

Midjourney

Concept and mood exploration for brand-heavy work

MCP connectors

Model Context Protocol is how agents stop copy-pasting and start working.

Sales-enablement MCP server

A 50+ tool Model Context Protocol server for an enterprise sales-enablement platform: asset management, content operations, batch jobs, and reporting, plus a CLI toolkit and app templates.

Events-platform MCP server

OAuth2-secured MCP server generated from an events platform's OpenAPI spec, with operation indexing, token caching, and scope minimization baked in.

CRM data connectors

Custom MCP connectors that clean and refactor CRM lead data autonomously. Work that used to take weeks now runs in minutes with no manual passes.

Current work

Built. Building. Investigating.

Reviewed

A snapshot of my working project list. Status reflects the project record, not a live uptime monitor. Private systems stay private; the useful story does not have to. Every app-like project also lives in the Software console.

Applied research / product developmentSaturviewPublic beta

A football intelligence product combining sourced data, rankings, season simulations, and an assistant constrained to supported records.

Current boundary: Retrospective research, real outcomes, and prospective picks remain separate. No validated sportsbook edge or predictive-accuracy guarantee.

Explore the project
Marketing strategy / application developmentNewsletter builderInternal deployment

Approved brand content, rep-level customization, delivery, and engagement reporting in a purpose-built sales-enablement application.

Current boundary: Version 0.3.0 deployed internally. Training and wider rollout are separate from shipping the application. The replica on the Software page uses invented data.

Open the replica
Design research / agent briefsForm AtlasLive tool

A source directory and brief builder for turning design references into actionable direction for agents.

Current boundary: A reference and briefing product, not a promise of automatic faithful recreation of any site.

Explore the project
Creative AI / multimodal developmentDaydraftPrivate working app

Guided Agent and direct Studio modes for image, video, audio, and text workflows, with a persistent local library and remix history.

Current boundary: Production deployment and billing remain pending in the project record. Not presented as an available public service.

Agent research / reliable executionFleet KernelPrototype

An event-driven control layer with durable tasks, scoped tools, model-routing policy, budgets, and evidence-gated completion.

Current boundary: Prototype tests do not establish universal cross-harness production readiness. Existing production agents remain separate.

Interface research / capture and editingAgent CanvasPrototype

A browser-first capture and editing workspace with an inspector, variations, undo and redo, save and reopen, and safe static HTML export.

Current boundary: Verified against supported static-layout fixtures. No public deployment, provider integration, or arbitrary-site fidelity claim.

Agent tooling / evaluationAstra SuperharnessResearch

An installed Codex-plugin experiment exploring structured agent execution and reusable working methods.

Current boundary: An HTML benchmark did not complete successfully through the plugin. No efficiency, savings, or superiority claim is attached to it.

Marketing intelligence / workflow designContent strategy agentIn development

Separates information gathering from strategy generation, with dated inputs, idea expiry, and correction-driven knowledge updates.

Current boundary: Some source connections remain blocked. The design records missing evidence rather than treating it as complete coverage.

Agent interfaces / orchestrationNovabotIn development

Persistent bots, bounded workspaces, group conversations, streaming chat, and a companion iPhone interface.

Current boundary: An active build, not a public production service or verified universal orchestration layer.

Creative systems / model integrationOpenVisionPrivate deployment

An owner-operated creative studio with model discovery, a generation library, and remix workflows across media types.

Current boundary: Owner access only. Public demos do not expose private media or access credentials.

Business software / conversational editingSmarterSites StudioIn development

A website-editing portal pairing conversational changes with a live preview and review-gated publishing.

Current boundary: Planned import and messaging features are not represented as shipped integrations.

Adoption / repeatable practiceTeam AI enablementInternal implementation

Reusable working methods and credential-free skills that help teammates move from one-off prompts to repeatable workflows.

Current boundary: Private company source material and unreleased brand assets are not published here.

Open research lab

Active

A research publication where every post is written by a real agent session, run through a multi-agent pipeline of builder, scientist, reasoner, and inventor roles, with a full audit trail.

Design systems

Published

NERVE v3, a light-first design system for AI products, and NovaAI, a React and Tailwind kit with 467 icons and design tokens reverse-engineered from OpenAI's app design language.