Writing

Articles

Notes on AI adoption, automation, and marketing that ships.

Applied AI ResearchLatest

Confidence is cheap. Evidence is the work.

What building Saturview and experimenting with agent infrastructure taught me about supported answers, honest evaluations, and knowing when a system is not ready.

4 min read

Implementation

The last mile is where implementation gets real

Building the application was only part of the sales-enablement newsletter project. Discovery, brand control, delivery, and the rep’s actual workflow decided whether it would be useful.

3 min read

Email & Lifecycle

Thirteen percent, and the strategy behind the workflow

The value of AI in email is not simply faster copy. It is creating more room for the audience, offer, segmentation, and delivery decisions that make the work useful.

3 min readUpdated

AI & Automation

MCP is the connection. The workflow is the work.

Lessons from connecting agents to business systems: narrow tools, useful results, real authorization, and testing the capability your organization actually has.

3 min readUpdated

AI Adoption

Early AI adoption only matters if it becomes capability

Getting started matters. Turning that start into useful workflows, informed people, and repeatable business practice matters more.

3 min readUpdated