AI strategy, research & development

DeepinAI.Fluentinbusiness.

I research, develop, and implement AI systems with a marketing strategist's instinct for growth. I find where a business is losing time, missing opportunities, or making work harder than it needs to be. Then I build a better way.

The stack I run daily

ClaudeClaudeHubSpotOpenAIOpenAIn8nn8nGeminiGeminiGoogle AdsOpenRouterOpenRouterMakeMakeCursorCursorShopifyVercelVercelSupabase
ClaudeClaudeHubSpotOpenAIOpenAIn8nn8nGeminiGeminiGoogle AdsOpenRouterOpenRouterMakeMakeCursorCursorShopifyVercelVercelSupabase
FigmaFigmaZapierZapierGithubGitHubCopilotCopilotGoogleGoogleStripeNotionNotionMetaMetaVertexAIVertex AIMailchimpMidjourneyMidjourney
FigmaFigmaZapierZapierGithubGitHubCopilotCopilotGoogleGoogleStripeNotionNotionMetaMetaVertexAIVertex AIMailchimpMidjourneyMidjourney
About me

The system is only half the job.

A working application is a start. The bigger questions are whether it solves the right problem, fits the way people work, and creates a meaningful business advantage. That's where I work.

I connect applied AI research and development with marketing strategy, process design, and implementation. I care about the whole path: how a lead becomes a customer, how information moves between teams, and what should happen without someone chasing it. Sometimes the answer is an agent. Sometimes it's a custom application, a connected workflow, or removing a process that never needed to exist.

I'm not attached to making everything AI-powered. I'm attached to making it work better.

Jake Richardson
Rome, GAAvailable

Iunderstandthebusinesswellenoughtochallengethebrief,andthetechnologywellenoughtobuildtheanswer.

0years in digital marketing
0+sales reps on the AI tools I built
0marketers and executives coached to build their own tools
+0%email lift over two years
#1client local search ranking
0+five-star client reviews
  • Client and campaign work

    Case studies with the outcome up front: a contractor at #1 locally, and an email program up 13%.

    Explore the work
  • Custom software and tools

    Every app-like project in one console, with working replicas you can click through.

    Open the console
  • Design: emails, pages, UI

    HTML emails, landing pages and interface work, rebuilt with a fictional brand so you can see them properly.

    See the design work
  • AI, agents and research

    Multi-agent systems, MCP connectors, and a chat agent you can interview about all of it.

    Meet the agent
Built and shipped

Software you can click through, not just read about.

Live products, internal tools rebuilt with sample data, and the research projects in between. Drag the row, or open the console for all 35.

  • Internal tool

    Marketing · 2026

    Newsletter builder

    Brand control without the bottleneck: approved blocks, rep-level edits, delivery and reporting in one app.

    Try the replica
  • Public beta

    AI systems · 2026

    Saturview

    A football intelligence product where the assistant may only cite supported records.

    Read the build
  • Internal tool

    Web · 2026

    Event scheduler

    Conference-room booking that catches double bookings before they happen.

    Try the replica
  • Internal tool

    Web · 2026

    Experience request app

    Visit requests with real approvals, replacing an email chain and a routing spreadsheet.

    Try the replica
  • Live

    AI systems · 2026

    Kept

    An AI front desk that turns missed calls into booked jobs.

    Read the build
  • Live

    Design system · 2026

    Form Atlas

    A source directory and brief builder that turns design references into direction an agent can use.

    Read the build
  • Internal tool

    AI systems · 2026

    Agent operating system

    A multi-agent operating layer for real marketing and operations work.

    Read the build
  • Phantum Search screenshot
    Live

    AI systems · 2026

    Phantum Search

    A public-source people search product with an ethics gate.

    Read the build
  • Shipped v1

    Mobile · 2026

    Trace

    A native iOS car-repair agent and quote auditor.

    Read the build
How I work

I take the complexity.
You get the leverage.

Researcher when the answer is unclear. Builder when it's time to make it real. Strategist throughout.

  1. Find the leverage.

    Understand the customer, the commercial opportunity, and where the work gets stuck. Challenge the brief before automating the wrong thing.

  2. Research the answer.

    Test the models, tools, and assumptions against the actual task. A convincing demo is not the same thing as a dependable system.

  3. Build it into the business.

    Develop the application, connect the workflow, and make the experience usable. The technology has to fit the people, not the other way around.

  4. Make adoption stick.

    Train the team, watch what happens, and improve the system. Launch is a checkpoint. Useful is the goal.

Work Experience
2024 to present

Mohawk Group

Full-time

Digital Marketing Manager

Marketing and AI automation inside a billion-dollar commercial flooring manufacturer. I run the HubSpot CRM operation for the commercial division and act as the AI and automation lead for marketing operations. I coached 19 marketers and 6 executives from one-off AI requests to building their own automations.

What I do here
  • Run the CRM end to end: contacts, lead-generation workflows, email campaigns, forms, lists, dashboards and lifecycle automation.
  • Build internal applications from the ground up, with custom backends, integrations, role-based access and production deploys. I trained 250+ sales reps on them.
  • Plan and run campaigns across email, events, product launches and lead nurturing, including a student design competition, product line launches and showroom events.
  • Built custom MCP servers for the CRM, sales-enablement and events platforms so AI can work across the whole marketing stack.
  • Shipped an event scheduler and an experience-request app that replaced an email chain and a routing spreadsheet.
2023 to present

AnovaGrowth

Founder

Founder and AI automation consultant

An AI-first marketing automation consultancy for businesses that cannot afford a full enterprise build but need the same sophistication: websites, automations, AI agents and growth marketing.

What I do here
  • Design and deliver end-to-end automation: CRM integration, AI-powered workflows and lead generation on n8n, Make and GoHighLevel.
  • Build SEO-first websites and web apps on Vite, React, Tailwind, Vercel and Framer.
  • Run technical SEO and AI-search audits that check how a business shows up in ChatGPT, Google AI Overviews and voice assistants.
  • Ship repeatable prompt-engineering systems and multi-model agent setups on Claude and custom MCP servers.
  • Migrate local contractors onto a structure built to rank and convert.
2022 to 2024

Warren Averett

In-house

Marketing associate

Demand generation and business development support for a regional accounting and advisory firm: multi-stakeholder events and communications across several service lines, plus collateral for firm-wide campaigns.

2022

Romega Digital

Agency

Digital marketing specialist

Paid strategy and analytics for an agency client portfolio: Google Ads and Meta Ads from launch through iterative optimization, plus conversion-focused landing pages.

2020 to 2022

Freelance

Independent

Independent

Web design, Shopify ecommerce, brand assets and social media marketing for small businesses.

How I think

Systems thinking

When I see a manual, repetitive, inconsistent process, my first move is to work out what can be automated, structured or removed.

Strategic creativity

I have a strong eye for branding, positioning and visual direction. If something looks cheap, it usually is. If it looks premium, someone cared about it.

Builder first

I do not just pitch ideas. I ship production applications, deploy real tools and train the teams who use them.

AI fluency

I build multi-agent setups, MCP servers and production workflows, and I know the difference between using AI as a tool and running it as infrastructure.

A creator who understands business.

I walk into an environment, work out what is missing, and build the system that fixes it. I ship real software, run real campaigns and measure the result.

Not just a

coordinatordevelopermarketerdesigner

Actually a

Strategic digital operator across automation, systems, marketing and building.

What I build with

Marketing automation and CRM

HubSpot (advanced)ShowpadGoHighLevelPower Automaten8nMakeZapierJotform

AI and agents

ClaudeClaude CodeChatGPTGeminiOpenRouterMCP serversPrompt engineeringRAGLocal inference

Frontend and 3D

ReactNext.jsViteTypeScriptTailwind CSSThree.jsWebGL

Backend and data

Node.jsREST and webhooksSupabaseMicrosoft GraphSharePoint RESTOAuth 2.0

Infrastructure

VercelSelf-hosted serversGitHubTailscaleDockerDNS and domains

Analytics, ads and design

Google AnalyticsPower BIGoogle AdsMeta AdsConversion trackingDesign systemsEmail HTML